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Monday, May 5, 2014

MONSANTO : ATTEMPTS TO BALANCE STAKEHOLDER INTEREST

* produce 90% of the world Genetic Modified (GM) seeds

* Positive: 
  - It is creating solutions to world hunger by generating higher crops yields and hardier plants which can survive weeks of droughts, ward off weeds, and kill invasive insects.
- 1994 Monsanto introduced the 1st bio technical product to win regulatory approval
- New Monsanto switched emphasis from chemical to food
- FDA has proclaimed that GM food is safe to consume.
- FDA claim "No significant difference has been shown between milk derived from rBST-treated and non rBST treated cows.
- To prevent resistance, farmers are supposed to vary herbicide use, practice crop rotations, and create refuges by mixing the field with non-genetically modified crop to avoid increase in the new race of super bugs.

* Negative: 
  - Monsanto has been covering up decades of environmental pollution.
  - Released toxic (PCBs)  of nearly 40years into a creek in Alabama, Anniston
  - Monsanto Leaders knew about this since the 1960s
  - Health concern: Allergenicity of GM products
  - Critics see Monsanto as trying to destroy African agriculture practices by introducing the newly genetic engineered modified seeds which are not organic.
- Environmental concern: Roundup herbicide = used in conjunction with the hearty GMO seeds can be harmful to birds, insects and amphibians.
Note: Roundup doesn't create health risk for humans
- BOVINE GROWTH HORMONE Concerns (rBST)
  : Cause concerns on many stockholders who fear Posilac may cause health problems in cows and in the humans who drink their milk.
  : Public outcry, led to many grocery and restaurants stop purchasing rBST treated milk
  : Monsanto quote influencing AFACT whose effort to pressure the government to pass law forbidding the use of labels that states milk is free of rBST ,Monsanto stress on the label to contain FDA message

- Contamination of organic seeds with GM seeds by bumblebees, insects & wind.
-  Possibility of weed and insect resistance to the herbicides and pesticides on Monsanto crops. (Super weed/ super bugs)

*DEALING WITH ETHICAL ISSUES

  - Bribery issues
  - Patent: Under terms of the patent, farmers using Monsanto seeds are not allowed to harvest seeds from the plants for use in upcoming seasons.
    (its new concept to most farmers and not realistic)
  Thus cost Monsanto to employ investigators from law firm to investigate suspected violations.

CORPORATE RESPONSIBILITY AT MONSANTO

- Giving millions of dollars in. Programs to help improve the communities in developing countries. (Monsanto Fund)
- Provide employments
- Address the key issue of exponentially increase in population to demand of food, and scarcity of land.
- Goal = to improve farmers lives in a way that will help them become self-sufficient
  "Unique business proposition that rewards farmers and share owners."

FUTURE OF MONSANTO

1. Safety issues: improve agriculture system.
2. Environmental issues
3. Code of ethic to avoid organizational misconduct
4. Competition: Pioneer Hi-Breed International = using pricing strategy, & seed sampling to attract price conscious customers.
5. Opportunities: new innovations that could increase its competitive edge as well as provide enormous benefits to farmers worldwide

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